The more specific you are about who your ideal follower is, the easier it becomes to create content that resonates and attracts people who truly fit with you.
Brain dump mode. Write down everything that comes to mind. Spelling mistakes are fine, it doesn't have to be neat. The point is to get as much out as possible. You can always refine it later.
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01 · Who are they?
How old is your ideal follower and what does their daily life look like?
Age, living situation, work, relationships. Dump everything you see
What do they do for work and how do they feel about it?
Is it going well? Do they feel free or trapped? Proud or frustrated?
02 · What drives them?
What is their biggest dream or goal in life?
Not what they say, but what they really want. Freedom, money, impact, recognition?
What gets them truly excited?
Hobbies, interests, what they do in their free time, what energises them
03 · What holds them back?
What is their biggest fear or blocker?
What stops them from taking the step? Fear of judgment, failure, money?
What thought keeps them awake at night?
The inner voice that says it won't work out. What exactly does it say?
04 · What do they feel?
How do they feel right now about their situation?
Frustrated, stuck, ready for change, overwhelmed? Describe the feeling
What have they already tried to solve their problem?
Courses, coaches, books, figuring it out themselves? And why didn't it work?
05 · What do they want from you?
What result do they want to achieve with your help?
Concrete and specific. What is the end result they have in mind?
What would their life look like once you've helped them?
The dream scenario. Freedom, feeling, daily life, relationships, finances